brand story lounge
words and websites that
speak to the heart of your people
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BRAND STORY
At its core, your brand isn’t about creating more content. It’s about creating relief. You help purpose-led DTC brands move from chaos into systems that feel intentional, sustainable, and built to scale. There’s a clear strategic foundation behind your work, delivered in a way that feels light, human, and intentionally non-corporate.
That balance is what makes the brand strong. It’s playful and bright without being fluffy, strategic without feeling rigid. It speaks to founders who are values-driven, smart, and tired of surface-level solutions. That positioning is already there.
Where the opportunity lies is in how clearly the website reflects that clarity back to the right buyers. Your strategic depth and results are present, but they’re easy to skim past instead of being fully felt. A refined redesign gives your brand the structure it deserves, so the experience feels as intentional as the systems you build for clients.
The result isn’t just a more polished website. It’s a site that mirrors how it feels to work with you: organised, strategic, calm, and quietly confident — attracting service buyers who already value clarity and long-term growth.
Deliverables →
← The process
DELIVERABLES
The following deliverables are designed to refine and elevate The Content Canopy’s existing website into a more conversion-led, client-ready experience. The focus is on clarity, structure, performance, and usability — ensuring the site reflects the strategic, premium work you do while making it easier for the right clients to navigate, understand, and take action.
SERVICES PAGE: A simplified, structured services experience designed to reduce friction and guide decision-making. Less scrolling confusion, more confident service inquiries.
HEADER MENU & FOOTER: A streamlined navigation system that supports user flow rather than distracting from it. Clear pathways to key pages, intentional CTA placement, and a footer that reinforces trust and credibility.
MOBILE OPTIMIZATION: Layouts, spacing, and interactions will be intentionally restructured for smaller screens. We'll make sure your website works beautifully where most users actually view it.
SPEED OPTIMIZATION: This includes optimizing images and design elements without sacrificing visual quality. Faster load times, better user experience, and improved conversion potential.
process overview →
← brand story
Process Overview
Every great website starts with a clear, thoughtful process. This 10-day journey is designed to stay focused, organized, and easy to follow.
Week 1: STRATEGY & DESIGN (days 1-5)
We’ll focus on clarity and direction — reviewing the existing site, refining structure and flow, and defining a clear, conversion-led design approach for the homepage and services page.
Week 2: FEEDBACK & LAUNCH (days 6-10)
Design updates are implemented, refined through feedback, optimised for mobile and speed, and polished for a smooth, confident launch.
Your 2-week client calendar is designed to guide you through each day, helping you stay on track and giving you insight into what’s happening at every stage of your project.
To begin, just sign the service agreement and complete the onboarding form and questionnaire.
Be sure to bookmark this page in your browser so you can easily return to it throughout the next two weeks.
brand story →
← deliverables
PROJECT CALENDAR
WEEK 1: Strategy & Design
- Full site review and strategic audit of the existing homepage, services page, and navigation
- Wireframe-level design direction for the homepage and services page, focused on hierarchy, flow, and conversion
- Refinement of layout structure to better support your messaging and offers
- Initial design decisions for typography, spacing, and visual hierarchy
- Mobile-first considerations baked into layout planning from the start
we are here
we are here
MONDAY: Your Red Carpet Entance (Day 1)
dec 15, 2025
We start with onboarding and alignment. You’ll receive a simple client onboarding form that walks you through everything needed to get started, including granting contributor access to your Showit account.
The form also includes a website strategy section with questions around your branding and marketing goals. While it may be tempting to jump straight into design, this step ensures every decision is aligned with your brand direction and growth objectives from the start.
TUESDAY: Defining the Visual Story (Day 2)
dec 16, 2025
Using your existing website copy as our foundation, I’ll propose a refined visual brand guide that goes beyond fonts, colors, and illustrations.
You’ll receive a concise 3-page brand bible that explains the strategy behind the visual choices — how typography, color, and illustration work together to support your positioning, messaging, and marketing goals. This ensures the redesign isn’t just cohesive visually, but intentional and aligned with how you want the brand to be perceived.
QUICK LINKS:
onboarding form →
QUICK LINKS:
brand visuals →
website strategy form →
brand visual feedback →
we are here
we are here
WEDNESDAY: Shaping the First Impression (Day 3)
THURSDAY: Clarifying the Offer (Day 4)
QUICK LINKS:
view Homepage draft →
QUICK LINKS:
view homepage Page Draft →
view services Page Draft →
feedback video request →
feedback video request →
Dec 17, 2025
The homepage layout draft is developed using the approved (or initial) visual guidelines, focusing on structure, hierarchy, and flow. Once shared, you’re welcome to review and send feedback asynchronously.
If you prefer to walk through your thoughts live, you can also request a video call. Most clients find written feedback works perfectly, but the option is always there if you’d like it.
Go to this page for feedback guidelines.
Dec 18, 2025
The services page layout is designed with clarity and conversion in mind, building on the same visual direction established earlier in the week.
The focus is on simplifying the structure, guiding decision-making, and making each offer easy to understand. Feedback can be shared asynchronously, and if you’d prefer to talk it through live, you’re always welcome to request a video call.
Go to this page for feedback guidelines.
we are here
FRIDAY: Bringing It All Together (Day 5)
QUICK LINKS:
Dec 19, 2025
We round out the week by refining the header, navigation menu, and footer layout to ensure everything supports a smooth, intuitive user journey.
The mobile versions of the homepage and services page are also reviewed and adjusted so the experience feels just as intentional on smaller screens. This ties all key pieces together and sets a strong foundation for feedback, refinement, and launch in Week 2.
Go to this page for feedback guidelines.
view homepage Page Draft →
view services Page Draft →
view mobile layout Draft →
feedback video request →
WEEK 2: Feedback & Launch
- Implementation of the approved design direction inside your existing Showit site
- Mobile optimisation across key pages for a smooth, intuitive experience
- Speed and performance improvements
- Feedback review and refinement (up to 2 rounds)
- Final polish, QA checks, and launch preparation
we are here
we are here
we are here
MONDAY: Refinement & Alignment (Day 6)
TUESDAY: Refinement & Implementation Pt1 (Day 7)
QUICK LINKS:
QUICK LINKS:
view your website draft →
Fill out website feedback form →
view your website draft →
Fill out website feedback form →
feedback video request →
feedback video request →
Your website feedback form opens on this day.
This is separate from day-to-day comments in our collaboration tool and is designed to capture the bigger picture. Rather than focusing on individual elements, the form invites you to reflect on how the pages made you feel — clarity, confidence, flow, and alignment with your brand.
This helps ensure the experience not only looks right, but feels right, before we move into final refinements and launch prep.
Go to this page for feedback guidelines.
Dec 23, 2025
Based on your website feedback, I’ll refine the homepage, services page, and supporting elements to strengthen clarity, flow, and overall cohesion.
This is where adjustments are thoughtfully applied so the experience feels more aligned, confident, and intentional across both desktop and mobile.
Go to this page for feedback guidelines.
Dec 22, 2025
we are here
we are here
WEDNESDAY: Feedback & Revision Request (Day 8)
THURSDAY: SEO & Technical Optimization (Day 9)
QUICK LINKS:
QUICK LINKS:
view brand assets →
project feedback →
live website →
Dec 24, 2025
Refinements continue across the homepage, services page, navigation, and mobile layouts.
Adjustments are applied with care to ensure consistency, clarity, and a smooth user experience as everything comes together cohesively.
Updates are applied in real time and can be viewed anytime via the quick links provided, allowing you to track progress as everything comes together with more clarity and cohesion.
Dec 25, 2025
This day is dedicated to behind-the-scenes optimization. SEO fundamentals and technical elements are handled to ensure your site is set up properly for visibility and performance.
There’s nothing you need to do on this day — your pages will also be submitted to Google for indexing so everything is ready on the technical side.
view your website draft →
we are here
FRIDAY: Your Website Launch (Day 10)
QUICK LINKS:
project feedback →
live website →
Dec 26, 2025
Launch day is here! 🎉
After final checks across desktop and mobile, your refreshed homepage, services page, and site updates officially go live. Everything is now clearer, smoother, and confidently positioned to support your goals and attract the right clients. Take a moment to explore the site and enjoy how it feels — this is a meaningful step forward for The Content Canopy.
You’ll also receive a short Client Lounge feedback form to share your experience working together. Your insights help shape and improve the service moving forward, and they’re genuinely appreciated. From here, your website is ready to grow with you and support what’s next. 🥂✨
Form follows function
and your words guide the design. The more you share, the better we create.
Take your time, and be as detailed as you’d like.
WORDS & WEBSITE BY BRAND STORY LOUNGE | SUPPORT@BRANDSTORYLOUNGE.COM